Chris Johnson X SSA NFL Flag
A GAME DAY THAT MOVES THE BALL ON ALS
A community flag football day pairing SSA's new NFL FLAG league with Chris Johnson's ALS awareness movement — football, food, music, and an Ice Bucket Challenge moment, built to raise both funds and visibility for the fight against ALS.
One field. Flag football, food, music, and a community showing up for ALS awareness — built around Chris Johnson's own movement, not around us.
SSA brings the field, the players, and the operational muscle. The day is designed to feel like a celebration first and a fundraiser second — kids playing flag football, families grilling out, local music, and a live Ice Bucket Challenge moment that ties directly back to the #CJ2KIceBucketChallenge Chris Johnson has already put back into the national conversation.
Flag Football
Kids and youth flag football games across age groups, run through SSA's NFL FLAG league — the on-field centerpiece of the day.
Ice Bucket Moment
A scheduled, filmed Ice Bucket Challenge activation — coaches, families, and (pending availability) Chris Johnson's team — feeding directly into the existing #CJ2KIceBucketChallenge.
Community Giving
Free admission and free-to-play registration, with on-site pledges and donations collected throughout the day — no ticket ever stands between a family and the cause.
SSA already has the field, the families, and a brand-new league. Chris Johnson already has a national platform and a movement in motion. This day just puts them on the same field.
WHAT SSA BRINGS
- A multi-sport youth organization across Central Florida — travel baseball, flag football, basketball, and after-school programs
- A newly launched NFL FLAG league with an active player and family base ready to show up
- Event operations experience — SSA has run large-scale scrimmage and tournament days before
- A local high school field and the logistics to run a full day of football, food, and programming
WHAT THE MOMENT BRINGS
- A national, ongoing ALS awareness push already underway with #CJ2KIceBucketChallenge
- An emotionally resonant cause the entire youth sports community can rally around
- A built-in fundraising format (pledges and challenges) that needs local activations just like this one
- A story worth covering — local media has followed similar ALS community events closely this year
A working outline SSA would refine directly with Chris Johnson's team once a date and level of involvement are set.
Check-in & warm-up
Free registration, team check-in, music, food vendors open, ALS awareness info table staffed by partner org.
Flag football games
Age-group games across the field(s), SSA coaches and staff running brackets, PA announcer weaving in ALS awareness messaging between games.
The Ice Bucket Challenge moment
A single, scheduled, filmed activation — the emotional centerpiece of the day, timed for maximum turnout and shareability.
Pledge drive & wrap-up
On-site donation collection, final totals announced, thank-yous, and a call to keep the movement going past game day.
SSA is covering the field, staffing, and event logistics — sponsorships offset those real costs so every pledge and donation on game day goes to the cause, untouched.
- Name listed on event signage
- Mention in social media recap
- Vendor/table space on game day
- Everything in Kickoff
- Logo on field banners
- PA announcer shoutouts throughout the day
- Logo placement on the event landing page
- Everything in Midfield
- Top billing on all event materials & pre-event emails
- Dedicated social media feature
- Recognition during the Ice Bucket Challenge moment
Free to play, always. Every dollar raised comes from people choosing to give — not from a price on the door.
A suggested pledge tier echoing the number already tied to Chris Johnson's own campaign — an easy, meaningful way for families to give on-site without it feeling like a transaction.
No entry fee. Registration and admission stay free so participation is never a barrier.
On-site pledges and donations collected at check-in, at the Ice Bucket Challenge moment, and through a closing ask — cash, card, and QR-code giving.
Beneficiary to be confirmed together — SSA proposes directing proceeds to an ALS research or patient-support organization Chris Johnson's team is already working with, so this event reinforces (rather than competes with) his existing efforts.
SSA's costs are covered separately through event sponsorships (see previous section) — not through a cut of what people pledge to the cause.
Let's put this on the field.
This is a working proposal — SSA would love to shape the details, date, and Chris Johnson's level of involvement directly with his team.